dangerous

Innovation Is Dangerous

If Your Innovation Group Doesn’t Feel Dangerous, Maybe It Needs To Step Up

One of the interesting things about corporate innovation departments is that if they are doing their jobs correctly, then they should feel dangerous to the rest of the company. An innovation group which does not have a goal of actively disrupting the main business of the company is likely not doing its job.

However, make no mistake, this group is NOT as a threat to the rest of the business, but as the womb which can birth new businesses, which can grow into its place, it’s more like its salvation.

Actually, that’s a pretty good metaphor: innovation groups birth new businesses with an eye to eventually replacing the parent business. They become the parent business, and the cycle starts all over again. So yes, the innovation group is a threat to the main business, but in a good way.

If we understand that businesses, like human beings, have a finite slice of time in which to be born, live and die, a business without an innovation group or program is like royalty with no heir: it’s the end of the line.

3 Comments

Join the discussion and tell us your opinion.

One Simple Trick To Flood Your Innovation Pipeline!!! | thinkfuture
March 19, 2012 at 05:03 AM

[…] that list for some reason – maybe they suck, maybe your competitor is doing them, maybe they aren’t innovative enough for you. But I also bet that you are worried that if you go back to your employees (ahem – […]

Frighteningly Ambitious Startup Ideas – thinkfuture etc.
February 04, 2014 at 05:02 PM

[…] Interesting set of ambitious ideas, but I still sense that Paul is holding back the best from this list – sure a new search engine, or replacing this or that entrenched service is ambitious – but is it truly innovative? One could argue that Google Wave was one such innovation – and look at what happened to it. Maybe he is holding back the truly scary ones, because as we all know, innovation is dangerous… […]

Droning About Drones – thinkfuture
January 15, 2015 at 09:01 AM

[…] for Uber, etc. The best, most interesting innovations, are dangerous to the status quo, which is why someone is always desperate to shut them down. If you think about […]