Vacations Can Lead To Innovations
The other day, I was asked how I invent – how I generate new ideas. Well, among other things, I read a ton – and not just in the areas in which I’m looking to invest, but all sorts of things – everything from business to tech to cultural to social. Even hit up the fiction and especially the science fiction sections on Amazon – if you were to look at my Kindle, I’m sure you’d think it was an eclectic mess – or that I’m a serious case of multiple personality disorder. The same goes for paper books – sometimes I need the tactile look and feel of a real book – especially in my pre-sleep, no screen time. I usually have about 3-7 books going at once, sometimes reading one for a bit, sometimes rotating through a few.
Outside of that – I try to have as many varied experiences as possible – of course, within reason – but sometimes I move from place to place during the day, seeing new people and new things. Sometimes just standing in the right place at the right time can trigger some connection – some new juxtaposition that I’ve never heard before, some realization that I was totally ignorant of a moment before, is now blindingly obvious.
I also typically start off with no notion that this idea is doable, legal, safe or even something that anyone might want. But that’s another story.
As I mentioned in a previous post, I think a lot of innovation comes out of serendipity, those happy accidents where two or more things bump into each other (either literally or in your mind). And how do you get those moments of serendipity? First of all, you don’t sit at your desk all day.
But I’ve already talked about that. There is only so much innovation that you can trigger just by circling your local area.
If you really want to open your mind, leave. Go on vacation. You won’t only rest, which will help your idea-generating muscles, but it will open you up to whole new experiences and people, which you can then plug into your innovation mindset, either explicitly or implicitly.
It doesn’t matter where you go; it doesn’t really matter what you do. What matters is that you place yourself in new places, around new people and new things. You could go to Vegas and play craps until 2 am, then glance across the room and see something that doubles your sales when combined with your current product offering in a new way. You could be in a bar in London, having a pint with the locals, and overhear something. Weeks or months later, when you are in a completely different space and time, that utterance could simply resurface in your brain, leading you to develop a whole new product line. You could be on a beach in Hawaii, reading a trashy novel, looking up and seeing someone asking someone to borrow money, and having a revelation that leads you to design a new financial product.
My point is serendipity works. And the more serendipity you can push yourself into, the better. And you get the most serendipity, the most interesting juxtapositions when you not only travel in your mind but also physically travel.
In fact, there are whole businesses based on taking a trend in country A and launching nearly the same business in country B. If you never made it to country A, you may never even know about it.
So my advice – you want to be more inventive, hit the beach 😉